The Standard Business Advice is Flawed. I Correct It Every Week.

Most "best practices" are actually revenue leaks. I keep tabs on the industry's standard operating procedures, dismantle the fluff, and re-engineer them for Revenue Topology.

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trusted by founders at BP, 1871, Urbit, and beyond.

Jonathan W. Pritchard

I do not guess. I diagnose.

Most gurus operate on theory. They have read the same books and swiped the same templates.

My red pen is fueled by a proprietary data set of 1,400+ business diagnostics and two decades of applied psychology. I don't just "edit" words; I dismantle the psychological friction preventing your customers from buying.

The Operator's Edge:

The Data Set (Thrive Agency): As a Senior Consultant, I didn't just give advice; I personally dissected the operations and revenue models of 1,400+ business owners. I have seen exactly where 1,400 companies leaked revenue, so I can spot your leak in seconds.
The Enterprise Stress Test (BP): When BP needed to integrate complex technology with executive strategy, they didn't hire a marketer. They brought me in to fix the human communication layer for their top leadership. I engineer clarity in high-stakes environments.
The Tech Translator (1871): As the Communication Guru for Chicago’s premier tech incubator (1871), I specialized in curing the "Curse of Knowledge." I taught brilliant technical founders how to stop speaking "Code" and start speaking "Revenue."

The Result: You aren't hiring a proofreader. You are hiring a Revenue Architect who uses the same psychological frameworks that work on stages worldwide to fix the bleeding in your boardroom.

Your copy isn't "bad." It's just losing attention. I fix that.